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JCPenney - Get Your Penney's Worth!

At JCPenney, we're on a mission to ensure every customer's shopping experience is worth her time, money and effort.  "Get Your Penney's Worth" is our brand promise to deliver compelling value with an enticing array of private, exclusive and national brands.

JCPenney is a company built upon the Golden Rule - the concept of treating others the way we would like to be treated - and we've operated in this spirit since our founding more than 110 years ago.



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